Emails can be difficult to deliver the correct message and even receive a response. Depending on the setting an email can be as professional or as casual as the situation calls for. I would say A World Without Whom by Emmy Favilla explains the process best. In chapter 11 of her book, Favilla discusses the importance for being frank and too the point with emails. Lets be honest, when was the last time you got an email just for fun?
So for example, here is an email I sent to a customer service team after I only received half of my text book order. (Right?!) So this is the panicked email I sent them. (Spoilers, the other half came two days later and all is well.)
Hi my name is Ambri Miller, I ordered some books about a week ago and it says they're all here but I'm missing half my order.
Attached is a screenshot of my order. I'm still missing "Whereas" and "Typos." I need these books for class and I need them asap but the tracker doesn't show them anymore.
Please let me know when you find them.
Thanks!
Looking at Favilla's list of greeting meanings, I do agree that I am trying my best to make this email as normal as possible, I wouldn't call myself the complaining type, so emailing a formal complaint is out of my usual league. Would I change it? Probably not, it's short and sweet and gets to the point. Which is also how the body of the email is. Nobody has time for generic niceties. Just say what's on you're mind, this is especially important here because what's the point of niceties among strangers? Who are they? This business email doesn't have to go there.
Ending with a "Thanks!" as opposed to leaving out the exclamation mark probably isn't that big of a deal, but it did draw the necessary attention that the message needed.
Now this isn't to highlight just how wonderful my emailing skills are. After they got back to me and promised a refund, I definitely responded back after finally receiving my books with "I actually got my books, worry about the trouble."
(Inhales for 10 minutes.) I mean if they had never come they should be worried, but I meant to apologize. And I may be haunted by that email response for the rest of my life.